Survey about the photovoltaic market 2012

The photovoltaic market is continuously changing. For the PV industry 2012 was already a year full of new regulations and amendments as e.g. the German Renewable Energy Act (EEG) and banner headlines about Chinese dumping prices. Milk the Sun is not only a marketplace for photovoltaics, within the scope of our customer service which is part of our all-round support we want to offer our customers the best supervision and keep them up to date. Therefor we are starting together with a survey about the photovoltaic market 2012 in order to achieve more transparency for all participants of the solar industry sector. is an online magazine for business. Specialized in the sector of clean technologies it offers a platform for news, information, interviews and company portraits to enterprises, technologies, products and services all aligned with ecological sustainability .

Our corporate survey about the photovoltaic market 2012 only lasts about 2-3 minutes and is directed to project developers, operators and plant owners, rooftop and green field owners as well as investors. Topics as return assumption, possibilities of the PV market or development of prices will be covered. The results will be published soon by and

We look forward to your participation in order to optimize our customer support and to give a better summary of the recent photovoltaic market. and Milk the Sun thank for your time and participation!

To the survey about the photovoltaic market 2012


Of Pigs and Cows – How to reliably plan a PV investment

Buy a pig in a poke? A successful investor shall gather the most detailed information possible about the profitability of his PV installation!

The internet offers several return-on-investment ROI calculators for photovoltaic energy investments, some of which are free of charge. They allow for making reliable forecasts of amortisation time, annual dividend or nominal power of solar installations. Since these are investments with a long time horizon of 20 to 30 years, factors such as future maintenance cost, electricity price and interest rates have to be included too. is such an online tool. The ROI calculator for PV installations helps developers, engineers and solar technologists with planning and realisation of their PV project. Taking into account all relevant factors (this includes irradiation, annual yield, leverage, purchase price and inflation rate) PVCalc accurately calculates the expected return on investment.

The individual results are presented in several graphs and tables, and can be downloaded in different formats.

What better way to find your cash cow? Milk the Sun the photovoltaic market place entered into a co-operation with Mayer Analytics, the developer of PVCalc. Mayer Analytics unites energy, finance and trading. It created PVCalc as part of the investment advisory service. Now investors can access the ROI calculator directly from the online platform of


Online Marketplace for the European Photovoltaic Industry

Milk the Sun Solar PVEven with the major advancements to today’s sophisticated technology, online sales still need to overcome many hurdles in order to win the trust of perspective investors. To start with, a lot of purchasers do not trust email as a reliable channel to safely & successfully transmit confidential documentation.  Full email accounts and data size restrictions often hinder a seamless transfer of data between sales & their customers. But at least in the photovoltaic sector, there is now help at hand – in the form of Milk the Sun.  Owners with PV project licences and solar energy installations to sell can now use the industry’s online marketplace (Milk the Sun) which provides them with free online space to securely save their data which they can subsequently make available to selected investors by allocating and controlling the individual access rights.

All documentation relevant to PV installations or project licences (contracts, statistical data, building plans, approval documents etc) can now easily be uploaded in HTTPS-encrypted format onto the Milk the Sun platform. Potential investors who are interested in buying these licences/installations only get full access to view the complete documentation, including the contact details of the provider, after they have been officially approved and allocated access to these secure areas.  All information is provided in a standardised format in order to enable an effective comparison of data by potential investors.  In this way both partners save valuable time and the prompt completion of the due diligence is also ensured.   Supply and demand have direct contact & communication with each other.

Milk the Sun’s online platform offers users a clear overview of all offers currently available on the photovoltaic marketplace in Europe. All confidential project data is securely protected, stored in the online storage space allocated to that project/installation and is only ever made accessible to potential investors after a strict process of registration & approval.  This entire process is carried out with the upmost confidentiality for our valued customers, thus completely removing all the problems commonly experienced when using email as the main communication channel.

Milk the Sun in interview with is an online portal around the topics of entrepreneurship innovative business ideas and self-employment. Felix Krause CEO of Milk the Sun had the chance to present our company in an interview. Get all the answers to our business concept the energy transition and the development of the photovoltaic industry here.


Solar: The solution for India’s energy problems

Solar India MtSAfter last week’s extensive blackouts in India 600 million people were suddenly without electricity. Now, experts advise to invest in solar energy. Indian power supply is known to be unstable and unreliable. Up until today roughly 400 million inhabitants are not connected to the grid. The oil price increased by 40% this year and coal imports are becoming scarcer. Sunlight, however, is available in abundance. In India, the sun shines on 300 days of the year, irradiating with an average 4 to 7 kWh per m² per day: perfect conditions for switching to solar energy to reduce the burden on the grid and pre-empt further structural problems of energy provision.



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